CompleteMartialArts.com - Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business
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List Price: $18.95
Our Price: $12.89
Your Save: $ 6.06 ( 32% )
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Manufacturer: Doubleday Business
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.4
EAN: 9780385479509
ISBN: 0385479506
Label: Doubleday Business
Manufacturer: Doubleday Business
Number Of Items: 1
Number Of Pages: 304
Publication Date: 1997-12-01
Publisher: Doubleday Business
Release Date: 1997-12-29
Studio: Doubleday Business
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Editorial Reviews:
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Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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Spotlight customer reviews:
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Customer Rating: 
Summary: Eye opening...
Comment: Co-opetition is well written, and very eye opening. A good book to have on the shelf to flick through once a year, or whenever strategic decisions are being made.
I have no doubt that this will book will serve me well in years to come.
Customer Rating:
Summary: Very interesting
Comment: Nutshell review - This is a very interesting book about how players/companies can be both competitors and cooperative at the same time depending on the project or market. A clever insight and worth reading.
Customer Rating:
Summary: Business Strategy: The Art of War for the 21st Century
Comment: This book could've been easily titled as "Business Strategy: The Art of War for the 21st Century". It is an excellent book for gaining a better understanding of today's complex business landscape where the traditional rules of Business success do not apply. The game and the battlefield have both, changed. As a player of this new game, we must also adapt & learn new rules for strategic planning & success.
The book highlights the differences between the traditional game and the current games and provides pratical ideas and tactics for success. Traditionally, it was all about outsmarting the competition, capturing market share. Today's world, it is about establishing strategic partnerships, even with your competitors to create a win-win situation.
You do not need to be CEO to gain practical insights from this book. Examples provided include basic product pricing models, time to market, capacity planning, product positioning and marketing. The concepts and strategies provided in the book can be applied at various levels in the business. Recommended!
Customer Rating:
Summary: A Watered-Down Version of Playing Win-Win
Comment: For a book that is promoted as THE business book based on game theory, there is surprisingly very little about game theory, or about games at all.
A lot of its premise have been on how you can add value, even to your competitors, so that you increase the pie, and thus play win-win. Unfortunately, this isn't the case for all kinds of competitive business situations.
Nalebuff's previous book, Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life is a much better thesis on on how you can use game theory in business.
Customer Rating:
Summary: The framework makes sense
Comment: This book put those business games into a nice framework, it is probably the best one after "Thinking Strategically".
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