Customer Rating: 
Summary: Excellent Roadmap on a complex topic
Comment: For anyone who is curious to understand the meaning of "Revenue Management", this book is certainly a brilliant teaser. Robert Cross has done a great job summarizing key elements by telling the story with hands-on examples that help understand very complex principles. This is an excellent roadmap for anyone who is tasked to learn more about this field and definitely encourages you to take Revenue Management to the next level.
Customer Rating:
Summary: Excellent Read
Comment: I purchased this book for my revenue team , They have all just started to read through it and are so fascinated by how revenue management developed and is continuing to develop. Excellent choice
Customer Rating: 
Summary: Lots of "why," but no "how to"
Comment: This book makes a good case for revenue management, but it provides virtually no information about HOW TO DO IT. It's basically a sales brochure for the author's company.Save your money. I wish I had.
Customer Rating:
Summary: A good book to start with...
Comment: A good book to start with Revenue Management. Nothing too complicated, some vague, wordy spots though. Useful to understand the notion of Revenue Management.
Customer Rating:
Summary: Revenue Management: A Hard Core Book for Knowledge
Comment: This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great. The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies.
The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful.
This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.
