In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day "branding¿ has been around for more than a century-everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia-very few people know the "secrets¿ of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.
While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.
"Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don't grasp the meaning and value of the brand assets can only hope their competitors are equally na¿¿ve.¿
-Roy E. Verley, Director, Corporate Communications, Hewlett-Packard
"Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands.¿
-Larry Light, President & CEO, Arcature Corporation
