Everything you need to achieve-and surpass-your goals! Doug Dayton's groundbreaking Total Market Domination program shows you how to fine-tune your sales and marketing efforts, boost your market share, and build your bottom line. His unique ten-step approach has been tested in some of the world's most competitive companies. Once you put it to work in your organization, you'll experience the kind of success you thought only the biggest companies could achieve.
Total Market Domination gives you the tools you need to turn your company into an over-achieving, target-busting juggernaut. Not only does it give you a powerful step-by-step technique for rating and evaluating your sales and marketing programs, but it can help you develop a clear, compelling, focused strategy-one that will help you dramatically increase your market share.
Each chapter provides easy-to-use work sheets that you can use to identify your company's strengths and weaknesses-and maximize the effectiveness of your sales and marketing programs.
Total Market Domination shows you how to master ten key marketing issues:
Do you understand the key factors that drive your customers' purchasing decisions?
Is your marketing 'story' clear, concise, and compelling?
Have you allocated your company's resources to support your objectives?
Does your marketing plan provide the leverage you need for your selling efforts?
Can your plan identify prospective customers?
How effective are your programs for qualifying those prospects?
Is your sales force prepared to represent your company in a powerful, convincing way?
Are you using communications and computer technologies to reach your customers efficiently and effectively?
Have you fine-tuned your customer service and support programs?
How effective are your sales forecasting and budgeting processes?
