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CompleteMartialArts.com - Lucky (1-year)

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Manufacturer: Conde' Nast Publications
Average Customer Rating: Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5

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Binding: Magazine
First Issue Lead Time: 6-10
Format: Magazine Subscription
Issues Per Year: 12
Label: Conde' Nast Publications
Magazine Type: Consumer magazine
Manufacturer: Conde' Nast Publications
Number Of Issues: 12
Publisher: Conde' Nast Publications
Studio: Conde' Nast Publications
Subscription Length: 365

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Editorial Reviews:

Who Reads Lucky?
Lucky magazine is the only magazine devoted exclusively to shopping and style. A pioneer in the fashion magazine field, it provides women who are passionate about shopping with a broad range of the best styles and products out there--but a tight edit of the pieces that are worth a second look. As the voice of a friend in the know, Lucky makes fashion and beauty fun and accessible for everyone, showcasing what to wear and how to wear it.

The magazine features gorgeous photography and an endless array of product shots--and every item comes with how-to-get it-right-now information next to its photo (pricing, website, phone number, store location). Readers don’t have to flip to the back of the book to read the fine print on how much something costs--and they can buy it right then and there. It’s all about instant gratification. Lucky also shows readers a variety of price points—you’ll see a pair of $300 shoes next to a $30 pair.

Lucky’s editors offer real-life women advice on how to wear the latest trends in a way that’s flattering and right for their shape and size: they don’t assume one size or trend fits all. It’s all about accessibility, and remembering that fashion is supposed to be fun, not stressful. There’s also advice on how to "shop your own closet": you don’t need to go out and buy a whole new wardrobe each season—just a few key pieces and styling tricks can turn a summer piece into a fall one.

Since Lucky’s launch in December 2000, circulation has rocketed from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history.

What You Can Expect in Each Issue:
A Month of Outfits

  • What I Want Now!: Editors’ monthly picks.
  • Style Spy: The latest trends, talent, and fashion news
  • Lucky How-to: Smart finds, figure fixes, styling tips and advice.
  • Shoes of the Month: Why we like them, and how to wear them.
  • Basics: An ideal look for right now, from head to toe
  • My Foolproof Outfit: A real-life woman in a cool job tells us the outfit that she comes back to again and again, and why
  • Her Way: Our cover model’s favorite fashion and beauty picks
  • Fashion Babble: Creative Director Andrea Linett’s current cravings.
  • Beauty Spy: New products, great ideas, and easy looks, focusing on making beauty accessible to all readers.
  • Shopping Report: Round up of new stores, incredible finds, secret sources around the country and online.
  • Shopping Trip: Guides to the best boutiques in cities around the world. Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR.
  • Lucky Breaks: Exclusive deals, discounts, and giveaways on clothing, accessories, beauty, and home décor from retailers like Saks Fifth Avenue, shopbop.com, Barney’s New York, and Old Navy.
Recent feature articles include:
  • Mammoth Shoe and Bag Guides: twice a year, we show you the best shoe and bag trends, and pages of pages of everyone’s favorite must-have accessories.
  • Under $100 Guide: A summer’s worth of style, all at can’t-beat pricing.
  • 30 Days of Outfits: How to build a month’s worth of foolproof outfits with just a few key pieces.
  • Spring and Fall Fashion and beauty trends.
  • Styling tips and trends from the runway.
  • Girls on the Street: we go to a different city a few times a year, bring a rack of the season’s clothes and accessories, and ask real women to stop and pull their favorite looks.

Magazine Layout:
Every page of Lucky is packed full of gorgeous fashion, beauty and home finds, all shown in an appealing way and with explanations and descriptions of why our editors are loving them. It’s very easy to navigate and friendly, clean design, and not at all off-putting or intimidating. The models look like real people--not scary-thin or scowly. Plus, many of Lucky’s editors are photographed for the magazine every month--to show how the items look like on real people, and to help the readers feel a connection with the staff of Lucky.

Click on any image below to see select pages from Lucky:

"Evening at its Easiest"

"Lucky How-To"

"The Season’s Best Looks for Under $100"

"The Season’s Best Looks for Under $100"

"Metallic Sandals"

"What I Want Now!"

"My Foolproof Outfit"

"Beauty Spy: Cherry-Punch Lips"

Kim France, Editor-in-Chief of Lucky, was Editor-at-Large at Spin when Conde Nast selected her to develop Lucky magazine. Before that, she was a Senior Editor and then Deputy Editor at New York magazine. France began her impressive career at 7 Days and later moved to Sassy as a staff writer. She has also covered entertainment for Elle and contributed to numerous publications, including Rolling Stone, Allure, The New York Times Book Review and Magazine, Mademoiselle, Harper's Bazaar, and The Village Voice.

Andrea Linett, Creative Director of Lucky, worked her way up through the fashion department at Sassy to become the Fashion and Beauty Editor there. She has also worked as a fashion writer at Harper’s Bazaar and as a freelance stylist.

Past Issues:

Comparisons to Other Magazines:
Lucky takes the intimidation factor out of dressing! It reminds readers in an accessible, down-to-earth voice that fashion is supposed to be fun. Readers can shop each page of Lucky and feel confident that the editors have combed the fashion and beauty landscape to come up with the perfect finds--in a variety of price points.

The majority of advertisers are fashion and beauty, but categories run the gamut--automotive, consumer electronics, pharmaceutical, entertainment, food & beverage, etc. The ratio of edit to ad is roughly 50-50.

Since its launch, Lucky has won a slew of industry awards, including Adweek’s "Startup of the Year" in 2001, and Ad Age’s "Magazine of the Year" in 2003. Lucky has also been featured three times each on both Adweek’s "Hot List" and Ad Age’s "A List."

Spotlight customer reviews:

Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Lucky = Junk Mail
Comment: This is definitely the worst magazine I've ever "read." I give the postmod quotes to "read" because there's absolutely nothing in this magazine to read. Unless you count ad copy. 90% of the clothing and stuff they highlight is insanely expensive. Need help selecting a $300 skirt? Then 1) this is the mag for you and 2) you're kind of pathetic. I got a free 1-year subscription so at least I didn't pay for it.

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Who reads this?
Comment: I know I am going to get a big boot from other reviewers for writing this, but, this is one of the most useless and boring magazines I have ever read.

The entire magazine is just replete with materialism and obsession with consumerism. This may be because as a young girl, I absolutely HATED (and still do) shopping for clothes in the malls and stores.

As for content, I'd rather read Cosmo from cover to cover than read this magazine in its entirety. At least Cosmo doesn't try to act sophisticated and just tells it like it is.

What I'd like to know is, who are the people actually reading a magazine about . . . shopping? Shopping for womens' clothing? Seems a bit ridiculous. Maybe my review has evolved into a more ethical statement, and perhaps this shouldn't be the case for a magazine review, but really, do women actually enjoy reading magazines cover to cover about shopping for (mostly) clothing and jewelry? I can't imagine feeling even remotely human after reading something so superficial.

I'd also like to point out that the few times I've actually read the magazine, I didn't like the articles about their clothing ideas. You can get better fashion ideas on the web or flipping through a Newport News or Spiegel catalogue. You can also get better fashion advice from your own mother or sister.

If you want to look good, disdain all of the trends and don't listen to fashion. Fashion is nice in small details, but living your life by the code and ethics of fashion is bound to make you look like a clone of everyone else, and I thought fashion was to make your own distinctive style.

Addendum: After reading the other reviews (I looked at the lowest ratings), I noticed that most unhappy readers of this magazine were also equally unhappy with the fact that "Lucky" magazine focuses on clothing that is too expensive for the average salary. I agree. This magazine is for women who make at least $100,000 a year and can blow about half of their paycheques every month ($5,000 at least minimum) on the latest clothing and whatever else the magazine advertises. I assume if you are making a modest salary of $30,000 to $40,000 (or even less if you're in your early twenties), then most of the items in the magazine are not a realistic purchase for you. The editors of this magazine should realise that they are promoting for women to become broke (literally) by pursuing unrealistic fantasies about fashion. And yes, I also agree with other reviewers that most of the fashion ideas in the magazine are hardly classy or attractive.

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Good all around fashion magazine
Comment: I read Glamour and this is pretty similar, geared towards more to 20 something woman but i still find something in it every issue for the older woman as well. I like the product reviews and new product listings. Good magazine.

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Comment: This magazine is a major plus in all departments, flirty, informative, trendy, and flattering with reasonable, realistic advice (which you can either take or leave -- a major plus is that it isn't mainly centered on size 2 waifs and makes sound fashion and beauty advice for the every woman).

Of course some of this is so over the top one would never dare to to buy some of these products though the fun part is looking and there is so much sound advice that the reader/consumer is then able to make realistic determinations from these suggestions and incorporate them into her everyday life plus....kill me, I adore looking at what I can only dream about NOT having....and planning on the occasional splurge in my life....investments so worth the money.

Beauty tips out of the world...some fav Bravo tid-bits...and just plain fun to browse and dream and I adore...did I say I adore the stickers to mark where to go back and peruse all the must have's that you'll likely never purchase but just makes dreaming more fun....Plus I've actually gotten some fabulous killer advice (both beauty and fashion do's and don'ts that have totally been worth the price of admission)

Love it....Second best to the beauty bible Allure!

Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Zero Stars
Comment: I have a free one year subscription to this magazine and I can't wait until it ends. I was expecting a magazine full of articles, shopping advice, bargains, etc. What I received was a magazine packed with advertising, items I could never afford, and boring personal stories from a bunch of "24 year olds" that are really 40. Seriously, even if they were 24, how is that even relevant when they're just explaining why they like wearing white shirts when they have dark jeans on?

If you have a lot of disposable income and want to find a few 10% off codes, then this is the magazine for you.

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