Packaged in a precious, genie-like bottle, Eyeshadow Primer Potion is an ultra-sheer, totally nude eye base that glides on with the wave of a wand and then disappears instantly. It's the ultimate eye prep for smoother, longer-lasting, crease-proof eyeshadow.
Spotlight customer reviews:
Customer Rating: Summary: Best eyeshadow primer Comment: If you like to weat vivid eyeshadows, this primer will make the colors pop (even on African-American complexions). If you like to wear cream shadow, this will keep it from creasing or becoming greasy by the end of the day. You will have to TAKE your eyeshadow off at night before you go to bed.
It's awesome! I always keep an extra one in my drawer in case the current one runs out unexpectedly. Pricey, but definitely worth every penny.
Customer Rating: Summary: Works great with all my eyeshadows, especially loose powders. Comment: I use this Primer Potion as a base for my Bare Minerals loose shadow and Loreal HIP duos. It works great, especially to keep the crease color defined. I usually use two to three colors on my lid, blending a darker shade in the crease and the outer v. This primer keeps the blended powder from creating a line in my crease, and it also keeps the colors defined. It works very well for loose powder, especially when using a foil effect with water.
As a multi-tasking alternative, the Bobbi Brown concealer also works well as a primer, but this Primer Potion is completely color free, so it keeps your eyeshadows truer. Customer Rating: Summary: Love Love Love Comment: I love this stuff. I have a deep crease on my eye lid and oily skin, so my eye shadow is immediately and constantly smeared, worn off, creased and just plain awful. I had tried so called bases in other brands, and had been sorely disappointed by them all. So, I bought this after reading the reviews, and have used nothing else since. i can put this on under my shadow and the shadow will last ALL day! Even through two hours of sweaty karate class! Amazing. Its a must have. Customer Rating: Summary: One of the most effective beauty products on the market! A++ Comment: This is an awesome product. No fading of eye shadow with this beauty! I wish it came with a little bit more product for the price. However, I love this and will definitely re-purchase! Customer Rating: Summary: This potion is all dried up! Comment: There I was, on vacation in Southern California, an important soiree to attend, and I had forgotten several items from my make-up kit, including my eye primer. What's a Make-up Maven to do?
Fortunately, there was a Sephora in the mall near my hotel. The perky, heavily made, slightly snobbish salesgirl, (named Tiffany, but spelled with an ie, of course) suggested I buy Urban Decay's Eyeshadow Primer Potion. Since it was not the brand I typically use, and Tiffanie's irridescent eyeshadow had clumped together to form a bluish-greenish cake in the middle of her lid, I was skeptical, to say the least.
Still, I liked the slender bottled, the fun packaging, and the clever name. So, I bought it.
I should have stuck with the brand I usually used. I should have looked at Tiffanie's cakey eyes and said "pooh-pooh" to the potion.
I was highly disappointed with this product. It goes on watery and slightly oily. I didn't notice any difference with the length of my eye makeup or the saturation of the color. In fact, the next day, I used it on one eye and not the other and at the end of the day, the eye without the potion actually looked better!
So, here's a product I recommend instead of Urban Decay Eyeshadow Primer Potion: MAC Paints
Here's what MAC says about their product: "A high tech, high performance eye shadow product which goes on creamy; dries to a powdery finish. It is ideal for colour-intensive, texture-rich looks that need to last. Made with concentrated pearl pigments in a cream colour formulation, the "transformative" abilities of M·A·C Paints allow for easy application, blendability, and flexibility of coverage. Its transfer-resistant finish creates a smooth, crease-free, slightly shiny, reflective look to the lid."